Effect of the "DIY” Do IT Yourself online wills services on the consumer, society and market

Updated: Aug 18


Wills are for all, we all are entitled to get a will at any time in our lives. The intention to get a Will is not only for a chosen group of society, individuals or consumer groups. Individuals can write their wills. We all can write a will with the help of professionals. We need to have the right skills and the necessary information to be able to do so. The United Kingdom government website has more information and guidance for those who want to draft and make their wills. Refer to "https://www.gov.uk/make-will" for more information and advice on this. This guidance helps individuals develop their wills' intentions at an acceptable price and allow individuals from all groups of society to get involved.


Wills are for all, we all are entitled to get a will at any time in our lives. Intentions to get will are not only for a chosen group of society, individuals or consumer groups. Individuals and professionals can help with the will writing process. Writing a will can be done at their own time using their resources under the instructor's requirements. The government website has more information and guidance for those who want to draft and make their wills. The direction helps individuals get a will at an acceptable price and allow individuals from all groups of society and not only the rich to draft and produce a will. Refer to, "https://www.gov.uk/make-will/writing-your-will" for more information on writing, getting legal advice and information on how to keep your will safe.

Expanding Wills Market:

The Wills market is currently growing due to service and product provision that is variable. The good old times of going into a law firm and getting a will drafted by lawyers or solicitors are gone. I recently had a conversation with a taxi driver who "Informed me that he did not have a will as he was waiting for him to reach the right age." this is very popular among different generations and many individuals. This statement is not valid, as wills are not only for specific individuals of a certain age, who are of particular net worth and are descendants of particular families. Intentions to write a will are not for the rich, young or old.


There are now different forms of service provision which are driven by the changing lifestyle choices and consumer shopping habits. The changes in service provision influenced by the protection and promotion of the consumer's rights allow for fair competition in service provision within this market. The expansion of the Wills market is due to the different types of products and service provision. The legal sector expanded faster than the rest of the UK industry sector in 2018, and the wills & Probate market increased by approximately 5% during this period. This expansion was also a result of the diversity of services and product provision, which included the provision of "Do It Yourself" wills.


Effect of Do IT Yourself Wills on the expanding market:


The impact of expanding DIY wills market has resulted in:

a). Variety of choice for consumer;

b). Fair competition;

c). Range of service providers and products;

d). The complexity of the service provision and market;

e). Inconsistencies in service provision;

f). The difference of approach of regulation, compliance and legal requirements and application of requirements;

g). Expansion of non-reserved or non-regulated activities;

h). Increased speed in the provision of services and products;

i). Increased regulation due to not only legal, wills, but also technological requirements that need to be adhered to; and

k). Complexity in the testamentary process.


Increase in requirements and breach of requirements can result in a will that is invalidated. Every will should be valid from a legal perspective, refer to, "https://www.gov.uk/make-will/make-sure-your-will-is-legal" for more information on this.

Expanding Wills Market:

The Wills market is currently growing due to service and product provision that is variable. The good old times of going into a law firm and getting a will drafted by lawyers or solicitors are gone. I recently had a conversation with a taxi driver who "Informed me that he did not have a will as he was waiting for him to reach the right age." This is a statement that is very popular among different generations and many individuals. This statement is not valid, as wills are not only for specific individuals of a certain age, who are of particular net worth and are descendants of specific families. Intentions to write a Will are not for the rich, young or old.


There are now different forms of service provision which are driven by the changing lifestyle choices and consumer shopping habits. The changes are also influenced by the protection and promotion of the consumers' right to choose and to allow for fair competition in service provision within this market. This results in the expansion of the Wills market due to the different types of products and services being provided. The legal sector expanded faster than the rest of the UK industry sector in 2018, and the wills & Probate market increased by approximately 5% during this period. This expansion was also a result of the diversity of services and product provision, which included the provision of "DIY" wills.

Effect of Do IT Yourself Wills on the expanding market:

The impact of expanding DIY wills market has resulted in:


a). Variety of choice for consumer;

b). Fair competition;

c). Range of service providers and products;

d). The complexity of the service provision and market;

e). Inconsistencies in service provision;

f). A difference of approach of regulation, compliance and legal requirements and application of requirements;

g). Expansion of non-reserved or non-regulated activities;

h). Increased speed in the provision of services and products;

i). Increased regulation due to not only legal, wills, but also technological requirements that need to be adhered to; and

k). Complexity in the testamentary process.

Effect of Online and DIY product provision and service provision on the consumer:


Marketing, products, buying, service provision, are all influenced by society, consumer habits and the DIY market. Culture is influenced by the:


a). Market factors;

b). Supply-demand;

c). Availability and ease of accessibility;

d). Fairtrade, fair competition, requirements and regulations that apply;

e). The knowledge and training available for the available services and products;

f). The pricing model, quality of the product and the quantity of the product; and

g). The ease of supply and the speed of delivery.


The online wills market has provided a unique product that has new and unique features. It also allows for ease of updates to the process. Refer to, "https://www.gov.uk/make-will/updating-your-will" for more information on this. The ease of supply and the convenience of delivery associated with providing the online wills for the technologically savvy or tech aware consumer has allowed for the expansion of this market. Some still have reservations about the possibilities that technology can provide. Some even question the provision of an online service, which also provides for an online lawyer or solicitor when service providing.


Some question if technology can be:


a). Trusted;

b). Is secure and efficient as presented;

c). Provides a quality product that is the same as the product provided face to face;

d). Service provision is valuable as the face to face provision;

e). Provide the ease of provision in comparison to the face to face product provision;

f). Allows for wills provision service to be used across jurisdiction due to the testamentary process that needs to be done by the owner of the will in the presence of valid witnesses to avoid invalidating the whole process;

g). Used as a turnaround process associated with the wills provision service;

h). Deliver a service that can deliver to the end-user without being diverted;

i). Allow for mistakes or problems encountered during the process to be invalidated or cancelled during the whole process, and

k). To be used efficiently through means such as legal technology to mitigate risks, enhances client collaboration, document automation, digital signatures, client collaboration, communication barriers enhancement, manage documents and provide customized, innovative solutions to the papers.


Jumleap Estates & Wills Planning Private Limited, confirms that nothing stated on this article constitutes advice on which you should rely. Our blog articles are provided for general information purposes only. Professional or specialist advice should always be sought before taking any action relating to any views, issues or matters discussed. Jumleap Estates & Wills Planning Private Limited will not be held responsible for any action taken as a result of this article.


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